In addition to being bestsellers, my book are often perennial sellers. Here are many secrets for writing a book that continues to sell well over time: simple, direct, brutal and effective.

我写的书，通常除了是畅销书之外，还是长销书，而这就是我写长销书的秘密-----这个秘密，不仅简单直接，而且粗暴有效。

Because i have been writing in this simple direct, brutal, and effective way for so long.

I have a deep understanding of the following fact:

Solving the single most important problem can directly avoid the problem that so many others face.  

正因为长期使用这类简单直接粗暴有效的原则的经验，所以我深深了解一个事实：

解决最重要的问题会直接避免无数他人长期不断面临的问题

Actually, most problems in life are due (应付）to failing to resolve the most important problem right from the start.

If you can handle the most important problem in the beginning ,then even though there will still be many other difficulties, they won't be the eternal （永恆）problems that so many people face.

事实上，绝大多数生活中的问题，都是因为最初的时候没有解决最根本的问题所造成的，在最初的时候，如果能做到认真对待最重要问题的话，那么，后面虽然依然困难重重，但所面对的肯定不是绝大多数人遇到的那种“永恒的困境”。

When facing the few truly essential decisions in life many people also ignore the most important problem. For instance when choosing whom to marry "is she or he reasonable "is always outside the scope(範圍、規模） of consideration even though it is the single most important factor.

Instead, they focus on appearance (外觀、樣子、外觀設計）, education ,background, etc., without considering which factor will be most important in the future.

of course maybe this is because they themselves aren't reasonable person.

(yes, it's true, most people aren't very reasonable and they stay this way throughout (自始至終） their lives.

在人生中少有的几个重大选择上，人们也一贯如此。比如：选择婚姻对象的时候，很少有人把“对方是否是一个讲道理的人“这个最重要的问题放在第一位。他们纠结的是相貌，学历，出生等等，从未想过对未来影响最大的因素。

当然，这也跟他们自己就不是一个讲道理的人有关，又，的确 绝大多数人都不是讲道理的人。

Because they haven't eradicated（铲除）the most important problem, t sprouts (豆芽 发芽）like a seed growing both a tree above ground and deep structure below, creating countless new problem.so we see the same situation again and again.

People surround the problem tree above ground wasting lots of time and energy , trying to find ways to solve perceived problem , that wouldn't have existed at all if they made right decision a long time ago. They don't even notice that real problem is the roots of the tree.

因为最重要的问题从未被认真对待，于是这个问题就像种子发芽一样，地上长成了大树，地下盘结着根，衍生出无数的“新”问题...于是，我们能看到的情况是一模一样的，人们在地面上围着这盘根错结的“问题之树”，想出了无数的“解决方案”，每天花大量的时间和精力做徒劳无益的事情。

Another common yet surprising example can be found in most people's perception of "success"

另外一个普遍又令人震惊的例子，是人们对所谓“成功”的态度。

most people see success as an end point and this misunderstanding leads to countless new problems that could have been avoided in beginning.

绝大多数人误以为成功是终点，这个起初的时候就存在的问题，会引发若是早已解决就不可能存在的“新”问题。

success is hard to achieve , if we see it as an end point.because we will imbue such a final goal with so many unrealistic hope and fantasies that we will be unlikely to reach it.

以成功为终点的人，首先很难达到“终点”，因为终点太重要了，所以这些人会不由自主地为这个“终极目标”赋予太多不切实际的幻想和期待，乃至于永远做不到。

Even is some who take success  as an end point are lucky enough for reach it the process will make them abnormal .

更为惋惜的是，就算少数以成功为终点的人运气超常真的到达了“终点”，也会直接引发他们的失常。

The craziness that follows success and the result of that craziness is actually the result of the mistaken belief from years before that success is an end point.

成功后的疯狂，以及疯狂后的结果，其实是很多年前误以为成功是终点的结果。眼看他起高楼，眼看他宴宾客，眼看他楼塌了，这只是一种描述，并没有给出任何解决方案。